Analytics 10 Help, October 2013
Use this parameter to identify ad event types, such as clickthroughs.
This parameter identifies an ad event type. Webtrends Analytics 9 and Visitor Data Mart recognize the following value:
WT.mc_ev=click identifies an ad clickthrough event.
|Valid Value:||Alphanumeric string (In V8, the following WT.mc_ev value is pre-defined for Webtrends Analysis and the EventDB: click, for clickthroughs)|
Webtrends Analytics 9 does not currently provide preconfigured custom reports that use the click value. However, you can also specify a custom value to identify a custom event type, create a custom report filter based on this value, and apply it to a custom report.