Analytics 10 Help, October 2013
Analytics 10 dashboards offer a visual display of important information on a single screen. Some list your spaces and profiles, and others display key metrics for a particular space or campaign. You can also create personal dashboards to meet your specific reporting needs.
On the space dashboard, the vertical bars above the trend graph tell you which metrics have increased or decreased the most during the comparison period.
The height of each bar is based on the percent change of the metric during the comparison period, relative to the baseline.
In the example below, Visits is the baseline metric because it had the greatest positive percent change (309% increase). the amount of bar below the line represents the comparison value (44 visits), and the amount of bar above the line represents the 309% increase (136 visits).
The baseline is set at the 0-point for Visits and the rest of the metrics fall above or below the line according to the amount of their own percent change.
As you can see, the greater the percent change in a metric, the farther the top of each bar falls from the baseline. This can quickly show you which metrics have increased and decreased the most.
If all of the metrics are gray, the baseline represents 100%.
In short, bounce rate is backwards. Because a low bounce rate is generally a good thing, the bounce rate bar is green when it has a negative percent change (below the baseline) and gray it has a positive percent change (above the baseline). As you can see in the example above, the bounce rate bar is gray even though it has a positive percent change.