Analytics 10 Help, October 2013
This report visualizes the sequence of pages visitors take when they navigate your site. You can view up to 20 pages of a path to or from a specific page, depending on the number of levels the report is set to track.
Use path analysis to determine visitor interests and behaviors as well as identify significant pages in your site. For example, you may be interested in the paths visitors take to reach your on-site search page and where they go after they get there.
You define scenarios and the order of their steps in Analytics 9.
Use the tree view to expand visitor paths into an interactive branching structure. From here, you can click and drag different pages or content groups to explore the various paths your site visitors take. Tree view is available when the Path Analysis report is in Explore Paths mode.
All Entry Pages Path Analysis Report (tree view). Click the image to view the report in Full Screen view.
Use the linear view to collapse paths into a single row. Linear view is available when the Path Analysis report is in Paths to or Paths from mode.
All Entry Pages Path Analysis Report (linear view)
If you use content groups to identify and report on collections of your web pages that have related subject matter, the individual steps in a path are content group views.