When you create or edit a new custom report, you can add a calculated
measure that appears as a column in the analytics report.
From Administration, create a new custom report or edit an
existing custom report.
- If you are creating a new custom report, proceed to the Measures dialog.
- If you are editing an existing custom report, click Measures.
Click New and then click Calculated Measure.
Drag and drop a combination of measures and values to make up a
formula in the right pane.
Select the filter you want to apply to the current report.
When you create a custom report, add the report to the report template so you have access to it from Analytics Reports.