Basic Analysis and Full-Featured Analysis

When you create a parent-child profile, you can select Full-Featured Analysis or Basic Analysis.

Full-Featured Analysis provides a complete report set and a wide range of profile configuration options. Use Full-Featured Analysis to provide complete, detailed reporting for each individual site. Full-Featured Analysis also requires more system resources and processing time than Basic Analysis. .

Basic Analysis provides faster performance and uses fewer system resources than Full-Featured Analysis because it generates a smaller report set with less configurability. Use Basic Analysis for efficient basic reporting on multiple sites with minimal configuration. Basic Analysis profiles do not split a web activity data file into smaller files. During data aggregation, SmartSource tags embedded in website pages trigger the generation of content groups, campaign creation, and the application of other standard profile features to create a database into which Child profile data is aggregated during analysis.

Because these profiles differ in how they handle configuring advanced features, filters, campaigns, and other settings, many user interface options are unavailable or grayed out when you are editing a Basic Analysis Parent profile. The following settings cannot be configured in a Basic Analysis profile: