Converting Third-Party Cookies to First-Party Cookies

If you have an existing Webtrends Analytics 9 account that uses third-party cookies, you can add the first-party cookie tracking to your JavaScript tag.

After the tag is implemented on your site, visitors immediately begin to receive the first-party cookies. Webtrends Analytics 9 and SmartSource Data Collector (SDC) have built-in logic to stitch visitor records together to ensure a smooth transition from the third-party cookie methodology to the new first-party cookie methodology.

  1. Modify the JavaScript tag.
  2. Update all your web pages to use the new JavaScript tag.
  3. Wait 24 hours until analysis of the visitors who were tracked using the third-party cookie session tracking has completed.
  4. Change the profile so it uses the first-party cookie session tracking definition.