Creating a Visitor Data Mart Profile

As a best practice, after you deploy your new Webtrends JavaScript tag you should create and then enable your profile as soon as possible. You should also consider creating and enabling your profile so that the time when it is enabled coincides with a time frame boundary such as the first day of the week or the first day of the month. This strategy helps reduce differences between visitor counts for larger time frames that can occur when you deploy the Webtrends JavaScript tag days, weeks, or months before creating the profile.

Webtrends checks for new activity at frequent intervals. As new SmartSource data becomes available, Webtrends analyzes your data and loads it into Visitor Data Mart and the new SmartSource data is updated regularly and made available for you in Visitor Data Mart components. If you are working with Visitor Data Mart data in Webtrends Explore, you are notified when new data is available.

  1. In the left pane, click Administration > Web Analysis > Reports & Profiles.
  2. In the Profiles dialog, click New.
  3. In the Profile Name text box, type a name to identify your profile in the user interface.
  4. In the Web Site Domain Name text box, type the domain name of your website.
  5. Specify the time zone you want to use for displaying reports. Typically, this is the local time zone. Webtrends uses time zone information when counting traffic to your site to determine when days begin and end.
  6. Select the Advanced Profile Options check box. Click Next.
  7. In the Profile Class dialog, select Visitor Data Mart. Click Next.
  8. In the Data Sources dialog, select the data source you have defined for your Visitor Data Mart data. If you have not yet defined a data source, click the Data Source link and define one. Click Next.
    Note: The Log File Path setting is not used for Visitor Data Mart profiles.
  9. In the Session Tracking dialog, specify whether you want to track visitor sessions using the Webtrends-populated WT.vt_sid parameter, or whether you want to override this parameter using an alternate visitor ID passed in WT.vtid or another query parameter.
    Note: You cannot change your session tracking setting after creating and saving the profile.
  10. In the Visitor Data Mart dialog, select the Database Location to use for this profile. Database Locations specify the location of the SQL Server where your Visitor Data Mart resides. This dialog also shows the names for the Event Database, Module Database, and Extended Attributes Database. If you have installed additional SQL Server databases for storing Visitor Data Mart data and those locations are not available in the Database Location list, define the additional locations by clicking the Database Locations link. Click Next.
  11. In the Events dialog, select the check boxes for the event data that you want to collect. The events you select here determine the kinds of data that are available in Webtrends Segments, and the types of rules you can create in Webtrends Score. Your website must be tagged to collect the events you want to track. For more information, see the Visitor Data Mart On Demand Administrator's Guide on the Webtrends Documentation page.
    Note: You cannot select more than one preconfigured event that has the same value in the Based On column of the Events dialog. If you do not see an event that you want to include in the profile, select Click here to configure Events. Certain events, such as the Visit and Visitor events, are analyzed even though they do not appear in the list.
  12. In the URL Rebuilding dialog, select the URL Rebuilding definition to be applied to this profile. URL Rebuilding determines which query parameters to include when constructing a page (for example, when constructing entry pages). In most cases, you should use the same URL Rebuilding definition that you use for your Webtrends profiles. For Webtrends Analytics 9, the default setting is the only option.
    Note: The default URL Rebuilding definition is Exclude all parameters except those specified in the exception list.
  13. Click Next.
  14. In the summary dialog, review the profile details, and click Save. By default, the profile is configured to start analyzing data immediately. If you choose not to start analysis when you save the profile, you can start it at any time by editing the profile and selecting Analysis Enabled in the Event Analysis dialog.
  15. After the profile is initialized, edit the profile and select Events > Event Attribution. Event attribution determines how Visitor Data Mart credits conversions to events such as searches and ad views.
    1. Select events such as the Ad Click and Organic Search that represent marketing efforts, and identify them as touch points.
    2. Select events such as scenario steps that represent the success of a marketing effort, and identify them as conversions.
    3. Select an attribution window for each touch point event. The attribution window determines how long conversions can be attributed to a given touch point.
  16. Save the profile.