Identify On-Site Advertisements Using Webtrends Query Parameters

You can use Webtrends query parameters to configure on-site advertising.

  1. Configure your web site to pass the WT.ad query parameter in the query string when a visitor views an advertisement. The query parameter value should identify your ad view. For example, WT.ad=marchpromoview.
  2. Configure your web site to pass the WT.ac query parameter in the query string when a visitor clicks on an advertisement, such as WT.ac=marchpromoclick. The query parameter value should identify your ad click.
  3. Create custom reports that use WT.ad and WT.ac as dimensions.