Implementing the Opt-Out Cookie

Because of misconceptions about the nature of cookies, some of your visitors might have concerns about how cookies that your website generates might be used to track their Internet behavior. Using the Webtrends JavaScript, you can implement a method that allows visitors to your site to opt out of being tracked by your first-party cookie.

The JavaScript supports full opt-out, in which the JavaScript does not collect data about the visit and does not set a cookie.

Implementing the full opt-out cookie involves the following high-level steps:

  1. Write a policy about how your organization uses first-party cookies and post that policy on your site.
  2. Create a web page that allows your visitors to specify their tracking preference, and implement a method on your web site to set the full opt-out cookie, WTLOPTOUT=1.
  3. Deploy a Webtrends v8 or higher JavaScript tag on your site.