Preconfigured Visitor History-Based Campaign Reports

Visitor History-based Query Parameters are query parameters generated when you enable campaign history tracking.

Table 1. Visitor History-based Query Parameters

Generated Visitor History Query Parameter

Visitor History Query Parameter Use

Affected Custom Reports

WT.vr.rac_cr

Visitor's Campaign Creative dimension

Creatives

Products By Creatives

WT.vr.rac_ct

Visitor's Campaign Creative Type dimension

Creative Types

Products By Creative Types

WT.vr.rac_dc

Visitor's Campaign Demand Channel dimension

Demand Channels

Products By Demand Channels

WT.vr.fc

Visitor's First Marketing Campaign dimension

Sales By Initial Campaign

WT.vr.rac_d

Visitor's Most Recent Campaign (Daily) measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements

WT.vr.rac_w

Visitor's Most Recent Campaign (Weekly) measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements

WT.vr.rac_q

Visitor's Most Recent Campaign (Quarterly) measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements

WT.vr.rac_m

Visitor's Most Recent Campaign (Monthly) measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements

WT.vr.rac_y

Visitor's Most Recent Campaign (Yearly) measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements

WT.vr.rac_f

Visitor's First Campaign measure

Campaigns

Campaign IDs

Creatives

Creative Types

Demand Channels

Marketing Activities

Marketing Programs

Offers

Partners

Placements