Preconfigured Visitor History-Based Purchase Reports

Query parameters are generated when you enable purchase history tracking.

Table 1. Visitor History-based Purchase Query Parameters

Generated Visitor History Query Parameters

Visitor History Query Parameter Use

Affected Custom Reports

WT.vr.vv

Purchase History Lifetime Value measure

Purchase Behavior And LTV By Engaged Visitors

Recency, Frequency And Latency By Lifetime Value

Retention By Search Engine (All)

Retention By Search Engine (Organic)

Retention By Search Engine (Paid)

RFM For Most Frequent Visitors

RFM For Most Valuable Visitors

WT.vr.ltb

Lifetime Value Classification dimension

Campaigns By Lifetime Value

Lifetime Values

WT.vr.ppd

Recency Since Last Purchase measure

Purchase Behavior And LTV By Engaged Visitors

WT.vr.bpd

Time Before Order dimension

Sales Cycle

Sales Cycle By Product

Sales Cycle By Product Category

WT.vr.bt_d

Unique Buyer Status (Daily)

Buyers By Number Of Orders

First Time Buyers vs Repeat Buyers By Campaign Drilldown

First Time Buyers vs Repeat Buyers By Products Purchased

First Time vs Repeat Buyers By Time Period

Sales Cycle (New Buyers)

Sales Cycle By Campaign (New Buyers)

Sales Cycle By Product (New Buyers)

Sales Cycle By Product Category (New Buyers)

Time Between Purchases

Transactions By First Time and Repeat Buyers

WT.vr.fpd

Time Since First Purchase measure

NA

WT.vr.bt_m

Unique Buyer Status (Monthly) measure

Buyers By Number Of Orders

First Time vs Repeat Buyers By Time Period

WT.vr_brws

Buyers vs. Non-buyers dimension

Buyers vs. Non-Buyers

WT.vr_by

New vs. Repeat Buyer dimension

Campaigns By New Vs. Repeat Buyers

Products By New Vs. Repeat Buyers

New Vs. Repeat Buyers