Preconfigured Visitor History-Based Search Engine Reports

Query parameters are generated when you enable search engine history tracking.

The following table shows the query parameters generated when you enable search engine history tracking, how the generated query parameters are used, and the preconfigured custom reports that use these query parameters.

Table 1. Search Engine Tracking Query Parameters

Generated Visitor History Query Parameters

Visitor History Query Parameter Use

Affected Custom Reports

WT.vr.r_sep

Most Recent Search Phrase dimension

Most Recent Search Engines (All)

Most Recent Search Engines (Paid)

Most Recent Search Engines (Organic)

Most Recent Search Phrases (All)

Most Recent Search Phrases (Paid)

Most Recent Search Phrases (Organic)

WT.vr.r_se

Most Recent Search Engine dimension

Most Recent Search Engines (All)

Most Recent Search Phrases (All)

WT.vr.ipd_sep

Initial Paid Search Engine Phrase dimension

Retention By Initial Search Engine (Paid)

WT.vr.ise

Initial Search Engine dimension

Initial Search Engines

WT.vr.isep

Initial Search Engine Phrase dimension

Initial Search Engines

WT.vr.rog_sep

Most Recent Organic Search Engine Phrase dimension

Sales By Most Recent Search Engine (Organic)

WT.vr.rog_se

Most Recent Organic Search Engine dimension

Most Recent Search Engines (Organic)

Most Recent Search Phrases (Organic)

WT.vr.rpd_sep

Most Recent Paid Search Engine Phrase dimension

Sales By Most Recent Search Engine (Paid)

WT.vr.rpd_se

Most Recent Paid Search Engine dimension

Most Recent Search Engines (Paid)

Most Recent Search Phrases (Paid)