Preparing for Campaign Report Setup

These steps get you ready to set up campaign reporting.

  1. If you will use Webtrends query parameters to identify your campaigns, decide on a unique Campaign ID for each campaign you want to track. Campaign IDs are strings that can include text, numbers, or both text and numbers.
  2. Decide what campaign attributes you want to use in drilldowns, such as Demand Channels, Creative Types, Creatives, and other attributes expressed as dimensions in the drilldown report. Provide information about these attributes in the campaigns.csv translation file.
  3. Determine the technology used to identify campaigns that bring visitors to your site. While you can define campaigns in the user interface, Webtrends recommends using Webtrendsquery parameters either as part of the URL or as part of a JavaScript tagging scheme with Analytics 9 or SmartSource Data Collector.
  4. Decide what additional data you want Webtrends Analytics 9 to analyze in your reports. Campaign reports automatically track clickthroughs, visits, and page views. If you want your campaign reports to track additional information such as orders and revenue, you should use Webtrends parameters on the pages of your site where this information is submitted. If you have already set up your site using the Webtrends parameters that track purchases, you do not need to add more parameters. The following parameters are used to collect information about orders and revenue:
    • WT.tx_s defines the total cost for each product in an order
    • WT.tx_uDefines the number of units purchased
    • WT.pn_skuDefines the product tracking number for an order
    • The Email Campaigns report also requires the WT.mc_ev parameter, which identifies email opens.
  5. Tag your site with the parameters you have decided to track.