Purchase Conversion Funnel

For commercial websites that offer goods and services, the most common scenarios measure how many customers complete a purchase. Typically, purchase conversion scenarios measure the rates at which customers finish the checkout process.

The following steps are essential for creating a Purchase Conversion Funnel.

  1. View Product Page

  2. Add Product to Cart

  3. Start Checkout

  4. Complete Checkout

    Alternatively, you could define Step 1 as your Home page to get more information about entry points to the scenario. You could also include other steps to your Purchase Conversion Funnel such as “View Shipping Information” or “Submit Payment Information.”