Setting Up Campaigns and Products Reporting

Add custom campaign information to the campaigns.csv file.

  1. Tag your site or URL with the WT.mc_id parameter and any other parameters you want to use to collect information. If you have not already set up your site with the correct parameters for collecting order and revenue information, for example, you may also want to add these parameters for the most complete reporting.
  2. Enable Visitor History for each profile you use to track campaigns. You should select the Enable Visitor History check box and the Campaign History check box.
  3. Navigate to the following directory:

    installation directory\storage\config\wtm_wtx\datfiles\datasources

    and customize the campaigns.csv file with your own campaign information. If you use Webtrends Analytics 9, contact Webtrends Technical Support for information about uploading a translation file.

  4. If you want to change the levels shown in campaign drilldown reports, copy and modify the Most Recent Campaign (drilldown) dimension. Then copy and modify any reports that use the Most Recent Campaign (drilldown) dimension so that they use the new version of this dimension. Then modify your templates and profiles so that they use the new version of the report(s).

    Preconfigured custom reports that rely on this drilldown dimension include:

    • Campaigns
    • Campaigns by Countries
    • Campaigns by DMA
    • Campaigns by Customer Value
    • Campaigns by MSA
    • Campaigns by New and Repeat Buyers
    • Campaigns by New and Returning Visitors
    • Campaigns by States/Provinces
    • Campaigns by Time
    • Email Campaigns