Setting Up Product Drilldown Reports

Add custom product information to the products.csv file.

  1. Tag your site or URL with the WT.pn_sku parameter and any other parameters you want to use to collect information.
  2. Enable Visitor History for each profile you use to track products. You should select the Enable Visitor History check box and the Purchase History check box.
  3. Navigate to the following directory:

    installation directory\storage\config\wtm_wtx\datfiles\datasources

    and customize the products.csv file with your own product information. If you use Webtrends Analytics 9, contact Webtrends Technical Support for information about uploading a translation file.

  4. If you want to change the levels shown in campaign drilldown reports, copy and modify the Product (Drilldown) dimension. Then copy and modify any reports that use the Product (Drilldown) dimension so that they use the new version of this dimension. Then modify your templates and profiles so that they use the new version of the report(s).

    Preconfigured custom reports that rely on the Product (Drilldown) dimension include:

    • Products
    • Products by Country
    • Products by Creative Types
    • Products by Creatives
    • Products by Demand Channels
    • Products by DMA
    • Products by Manufacturers
    • Products by Marketing Activities
    • Products by Marketing Programs
    • Products by MSA
    • Products by New vs. Repeat Buyers
    • Products by New vs. Returning Visitors
    • Products by Offers
    • Products by Partners
    • Products by Region
    • Products by Search Engines
    • Products by State/Province
    • Products by Suppliers