Simple Funnel Example

For this example, imagine that two visitors go to your website's support section, one from computer.cnc.com and one from abc.ister.com.

The first visitor completes Step 1 and 2 of your scenario and then abandons, while the other visitor completes Step 1 through 4 of the scenario. This activity results in two visitors and two visits, for seven total page views. The following table shows the activity for each visitor.

computer.cnc.com

abc.ister.com

/support/selectproduct.aspx

/support/selectproduct.aspx

/support/searchtopics.aspx

/support/searchtopics.aspx

/support/exitsiteaftersearchtopics.aspx/support/viewresult.aspx

/support/issueresolved.aspx

The following graphic shows a Scenario Funnel describing the two visitors in this example:

Each funnel describes the number of visits at the scenario step and percentage of visits completing the step.

If you click View Step Transitions at the top of the report, the alternate view of the Scenario Funnel opens, showing how visitors moved through the scenario, as shown in the following graphic. Notice that in this example each visitor moved from one step to the next in the correct direction, without returning to any previous steps.

This view shows only vertical movement down through the funnels. It also shows that one of two visitors completed the steps through the scenario.