This section describes some ways that you can use SmartView to meet your
organization's goals for your website.
Using SmartView for A/B Testing
No matter what the objective of your web site is, A/B testing can help you identify design elements that compel your visitors to respond, whether that means clicking on a promotion, purchasing a product, or reading a news story.
Using SmartView to Measure Offer Success
SmartView makes it easy to see which offers are most successful. No special configuration is required to get revenue information for prominent offers and product listings.