Terms Used in This Chapter

Character encoding

System of representing a set of natural language characters as bytes. Each language can be represented using more than one encoding. Encodings for the same natural language are not compatible.

String encoding plug-in

Webtrends add-on application that converts search phrases and Webtrends query parameters encoded in one character encoding to an encoding that Webtrends supports.

Home country

Visitors from the home country are considered local in reports. Visitors from all other countries are shown as international in reports.


Settings that determine how Webtrends formats dates and numbers in reports and how to sort data alphanumerically. Each supported language may have multiple locales.

Profile encoding

Character encoding that reflects the encoding of the web site data you are reporting on. If you specify an Asian encoding, you can enable the string encoding plug-in to convert encodings of search phrases and query parameters.