Webtrends Analytics 9 Adminstration Guide, November 2012
Webtrends Analytics campaign reports provide deep insight into campaign effectiveness so you can interactively assess ROI for individual campaigns as well as demand channels, advertisements, creative elements, and other highly granular attributes of your online marketing efforts.
Webtrends Analytics is a powerful tool for managing marketing campaigns if you:
Use online advertising to attract customers to your website
Use email marketing to attract and retain customers
Work with affiliates as part of your online marketing strategy
Using drilldown reports and report queries, you can easily navigate to areas of concern, creating and exporting highly focused reports on the fly. Webtrends Visitor History segmentation links your campaign results across visits, allowing you to correlate visitor behavior over time with demographic data. Webtrends Scenario Analysis and Path Analysis supplement campaign reports for a closer look at specific visitor behaviors—page by page—for a complete picture of how users respond to campaigns.
Webtrends campaign reports can answer questions like these:
Did email campaigns or off-site banner ads drive more traffic to my website?
Which marketing initiatives brought in the greatest ROI?
Is paid search engine advertising attracting more users, or is organic search actually more effective?
Are my campaigns resulting in actual customer conversions after the initial site visit?