Tracking Campaign Success

Webtrends Analytics campaign reports provide deep insight into campaign effectiveness so you can interactively assess ROI for individual campaigns as well as demand channels, advertisements, creative elements, and other highly granular attributes of your online marketing efforts.

Webtrends Analytics is a powerful tool for managing marketing campaigns if you:

Using drilldown reports and report queries, you can easily navigate to areas of concern, creating and exporting highly focused reports on the fly. Webtrends Visitor History segmentation links your campaign results across visits, allowing you to correlate visitor behavior over time with demographic data. Webtrends Scenario Analysis and Path Analysis supplement campaign reports for a closer look at specific visitor behaviors—page by page—for a complete picture of how users respond to campaigns.

Webtrends campaign reports can answer questions like these: