Webtrends Analytics 9 Adminstration Guide, November 2012
Webtrends Scenario Analysis is a unique approach to measuring how visitors interact with a defined conversion process.
Every website has a key goal or a series of key goals. For example, your website's goal could be selling products, capturing leads, serving customers or simply getting visitors to an important destination page that holds some type of value. Measuring the success that visitors have in reaching that goal is called measuring conversion. Given the seemingly thousands of navigation paths visitors can take through a website, it becomes difficult to analyze how well visitors click through your key pages to reach your end goal.
Using Scenario Analysis, you can measure:
Inflow: All entry pages that lead visitors into the scenario including those that you don't define.
Fall-out: Steps where your visitors leave the scenario.
Detours: Pages that lead visitors out of the scenario.
Abandonment: Number of visitors who leave the site immediately after participating in the scenario.
Step Transitions: Show visitors who jump steps or retrace them, showing potential trouble spots in your conversion process.
Webtrends provides unique analysis so that you have accurate and complete information about how your visitors interact with a conversion process.