Tracking Page Views and Downloads

As Web 2.0 and other advanced web technologies have become standard in page design, the idea of what should be considered a page view or a download has grown more complex. When there are many interactive elements on a single page, customers may now engage with a website for long periods of time without ever loading a new HTM, PHP, or ASP page.

While page views and downloads can still measure engagement with your website, you may want to tailor these measures to reflect specific elements of your page design. For example, if you use mouse-over animations on your home page, you may decide to treat hits to these animations as page views in their own right. On the other hand, you may decide to exclude them from page view reporting altogether and measure this activity using a different method. How you choose to identify page views and downloads depends on your site design and your web analytics goals.

Webtrends provides several methods of page view and download determination, including the simple method of classifying hits to specific file types as page views or downloads. However, it is best to use the wt.dlparameter to identify page views and downloads.

Note: If you already use Webtrends Analytics 9, you may think of hits as identical to Page Views. This is true only when you select Any Hit as your page view definition. If you select another option, your Pages reports will probably show lower numbers than reports that use Hits as a dimension.

You can access the Page View and Download definitions for each profile by editing the profile and selecting the Analysis settings. You can access the global Page View and Download definitions by clicking Administration > Web Analysis > Options > Analysis.