Tracking Purchase History

If you use Webtrends query parameters to track online purchases, you can report on unique visitor sales history using Visitor History.

Webtrends provides many preconfigured custom reports that incorporate data, such as customer lifetime value, that is based on visitors' purchasing behavior over time.

Guidelines for Creating Visitor History-Based Purchase Reports

As a best practice, you should use purchase-related visitor metrics in reports that contain one dimension that is time-based, such as Days Before Order or Days Between Purchases.