Tracking Visitors Across Visits in WebtrendsAnalytics 9
Tracking visitor activity, including campaigns, content groups, purchase history, and search
engine history, relies upon Webtrends query parameters and the Visitor History
Understanding Visitor History
Visitor History drives metrics that you can use to optimize campaigns and content areas and gain deeper insight into visitor behavior.
Requirements for Using Visitor History
Visitor History requires that you use certain technology to collect visitor data. Because Visitor History leverages data collected using Webtrends query parameters, you must capture web activity data using the required Webtrends query parameters.
How Visitor History Works
When you enable Visitor History in a profile, Webtrends creates a Visitor History database that stores data about the behavior of each unique visitor analyzed for the profile. Using a strong session tracking method such as cookies, Webtrends identifies visitors and updates the Visitor History database each time they visit.
Tracking Campaign History
If you use Webtrends query parameters to track online marketing campaigns, you can use Visitor History to associate visitor activity to campaigns viewed in a previous visit. You can also specify how long your reports credit activity to each campaign, so that reports always show the most campaign-relevant data.
Tracking Content Groups of Interest
If you use Webtrends query parameters to track content groups, you can use Visitor History to associate visitor activity to content groups viewed in a previous visit.
Tracking Custom Visitor Segments
If you use Webtrends query parameters to track visitor segments specific to your business, you can use Visitor History to understand the behavior of these segments. Webtrends generates visitor segmentation parameters that you can use as dimensions in custom reports.
Tracking Pages of Interest
If you use the Webtrends page of interest query parameter to track pages critical to evaluating success, you can report on visitors' engagement with tracked pages using Visitor History.
Tracking Purchase History
If you use Webtrends query parameters to track online purchases, you can report on unique visitor sales history using Visitor History.
Tracking Search Engine History
If you use Webtrends query parameters to track referrals from search engines, you can use Visitor History to determine which search engines and phrases visitors use most to find your site. You can also evaluate the effectiveness of both paid and organic searches.
Managing Visitor History Data
The profile's Visitor History database maintains a history of unique visitor activity over time. You can optimize the performance of profiles that use Visitor History by enabling visitor history trimming and configuring trimming settings to retain the visitor data most valuable to your business.
Exporting the Visitor History Database
You can integrate visitor history data with your proprietary customer data using a business tool such as Microsoft Excel. You can configure Visitor History to export a profile's visitor history data to a CSV file at regular intervals.
Custom Reports Using Visitor History
If you enable the Visitor History feature in the profile settings, you can incorporate Visitor History data using preconfigured custom reports.