What Geographic Information is Available?

Webtrends Analytics 9 includes basic geographic data for country and world geographic regions associated with the client computer's IP address. However, for more detailed reporting, you can purchase licensing options to receive GeoTrends.

GeoTrends Data in Webtrends On Premises

GeoTrends provides the following information:

Geography Drilldown

Report format that allows you to drill down to more geographic information about visitors.

Country

The country associated with the client computer's IP address.

City

City associated with the client computer's IP address.

State, Province, Territory

State (of the United States of America), province (of Canada), or territory (of Australia, Brazil, Germany, Great Britain, Japan) associated with the client computer’s IP address. Note that for Japan, you may receive a code that coordinates with a Prefecture. In some cases, such as Australia, GeoTrends provides an abbreviation of the federal state or territory.

Area code

Area code associated with the client computer's IP address. Note that the area code covers only IP addresses in the United States and Puerto Rico.

DMA (Designated Market Area)

A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 DMAs throughout the U.S.

MSA (Metropolitan Statistical Area)

[This field is no longer populated as of January 1, 2010.] MSAs are relatively freestanding Metropolitan Areas and are not closely associated with other Metropolitan Areas. These areas typically are surrounded by non-metropolitan counties. A Metropolitan Area (MA) is defined as one of a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that nucleus. Some MAs are defined around two or more nuclei. Each MA must contain either a place with a minimum population of 50,000 or a Census Bureau-defined urbanized area and a total MA population of at least 100,000 (75,000 in New England).

PMSA (Primary Metropolitan Statistical Area)

[This field is no longer populated as of January 1, 2010.] If an area that qualifies as a metropolitan area has more than one million people, PMSAs may be defined within it. PMSAs consist of a large urbanized county or cluster of counties that demonstrates very strong internal economic and social links, in addition to close ties to other portions of the larger area.

Note: Ensure that your web server is not configured to perform DNS lookups for IP addresses as it creates the log file. In both instances, you have to resolve domain names back into IP addresses before you can benefit from the GeoTrends data.

GeoTrends Data In Visitor Data Mart

Visitor Data Mart uses the following GeoTrends data.

City

The city associated with the client computer's IP address.

Country

The country associated with the client computer's IP address.

State, Province, Territory

The state (of the United States of America), province (of Canada), or territory (of Australia, Brazil, Germany, Great Britain, Japan) associated with the client computer’s IP address. Note that for Japan, you may receive a code that coordinates with a Prefecture. In some cases, such as Australia, GeoTrends provides an abbreviation of the federal state or territory.

DMA (Designated Market Area)

A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 DMAs throughout the U.S.

MSA (Metropolitan Statistical Area)

[This field is no longer populated as of January 1, 2010.] MSAs are relatively freestanding Metropolitan Areas and are not closely associated with other Metropolitan Areas. These areas typically are surrounded by non-metropolitan counties. A Metropolitan Area (MA) is defined as one of a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that nucleus. Some MAs are defined around two or more nuclei. Each MA must contain either a place with a minimum population of 50,000 or a Census Bureau-defined urbanized area and a total MA population of at least 100,000 (75,000 in New England).

PMSA (Primary Metropolitan Statistical Area)

[This field is no longer populated as of January 1, 2010.] If an area that qualifies as a metropolitan area has more than one million people, PMSAs may be defined within it. PMSAs consist of a large urbanized county or cluster of counties that demonstrates very strong internal economic and social links, in addition to close ties to other portions of the larger area.

Note: Ensure that your web server is not configured to perform DNS lookups for IP addresses as it creates the log file. In both instances, you have to resolve domain names back into IP addresses before you can benefit from the GeoTrends data.