Ad Campaign

A specific effort to attract visitors to your site through ads. It may be one individual ad or a coordinated set of ads treated as one entity for reporting purposes. On the web, ad campaigns usually consist of emails, graphics on other sites or on a wireless interactive appliance, and traditional media such as direct mail, print, broadcast, outdoor advertising, etc. In WebTrends, ad campaigns are set up by the reporting administrator with a unique URL/landing page, a starting date, an ending date, and a cost. Same as Campaign and Marketing Campaign.