A statistical term referring to the sum of a measure divided by the number of items measured. For
example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35 page views each,
the average number of page views is 14.9 (total 164 divided by 11), the median is 10 (the 6th in the
series of 11) and the mode is 7. In statistics, average is also called the mean.