Direct Traffic

A line item in the Referrers reports that pertains to visits that have no known referring site, domain, or URL. Usually, this means that visitors arrived at your site by typing the URL of your site into their browser address window, they used a bookmark, or they clicked on a link in an e-mail. If “Direct Traffic” is the only line in a Referrers report, this usually means the Referrer field is not used in your traffic logging.