The process of converting a numeric Internet Protocol address into a text domain name. For example, DNS Lookup will convert the IP address 255.255.255.255 to the domain name YourDomain.com. DNS Lookup can be turned on and off by the WebTrends administrator. Also, GeoTrends relies on DNS resolution to provide state, country, and company information.
“DNS” refers to Domain Name Server. DNS Lookup is also called IP Resolution and Domain Name Lookup.