A statistic used as an alternative to Average. In a collection of numbers, it is the number that appears
most often. For example, for a series of 11 visits consisting of 3, 7, 7, 7, 8, 10, 15, 22, 25, 25, and 35
page view each, the mode is 7. The median is 10 in this series (the 6th in the series of 11), and the
average is 14.9.