The sequence of all pages viewed during a visit, or any portion of that sequence. In WebTrends reports, paths either have a designated starting point (the visit entry page or a designated path start page) or a designated end point (“destination page”); or, paths are Top Paths, which, regardless of specific start page or end point, are common routes through the site. Technically, any visit contains many paths, each consisting of two or more sequential page views. Paths can also refer to content group paths instead of paths consisting of individual pages.

The length of paths tracked is either determined by the number of pages viewed, or by the path analysis length limit if the number of pages viewed is greater than the limit.