A trademarked technology from WebTrends. SmartSource Data Management offers an alternative to traditional web server log file analysis, collecting information directly from the visitor’s browser (the client) rather than from server log files, improving data accuracy. Special script in a page’s source code is used to transmit page-level data, not “hit-level” data, to a data collection server—dramatically reducing data volume and decreasing processing time.

Advantages of using SmartSource include capturing page views resulting from back button use, views of cached pages, and the opportunity to collect extra, customized data not included in normal web server log files.