About Conversion Events

Conversion events are desired actions on an HTML page that a visitor performs. You can add conversion events to baseline, split, and multivariate projects.

Conversion Event Types

There are four conversion event types you can add to an Optimize project:

Element IDs

For On Click and Custom events, you can use the ID of HTML element as the trigger for a conversion when clicked by a visitor. The element ID must match the ID of the HTML element in the web page you want to test. It must be unique within the project, begin with a letter (A-Z, a-z) and may be followed by any number of letters, digits (0-9), hyphens "-", underscores "_", colons ":", and periods ".".