Traffic Report

Displays the statistics for experiment views, conversions, conversion rates, and a daily summary of each. The Traffic report is available for all project and test types.

For each graph, a dark gray dotted line represents the average number of times a project, test or experiment was viewed. A light gray range in the background represents standard deviations above and below the mean are displayed. Low standard deviation indicates the data points are close to the mean. High standard deviation indicates the data points are spread out over a large range of values.

Note: If a graph shows large fluctuations, it could indicate an issue with your test implementation or an event external to the test that is influencing conversions

Views

Displays how many times a particular project, test page, or experiment was viewed per day during the date range you selected. Each view represents a single, unique visit.

Conversions

Displays the total number of conversions recorded per day during the selected date range.

Conversions Rates

Displays the percentage of viewers who triggered a conversion event per day during the selected date range. Highest and lowest averages are calculated by summing the conversion rates in the date range then dividing by the number of days.

Traffic Data Summary

Summary view of the data for each test during the selected date range.

Daily Data Summary

A per day tabular view of the data for the selected date range. This table provides the data on which the graphs above are based.