Segment your audience by a common characteristic, such as language or location, to then deliver appropriate content.
A segment is a “slice” of site visitors that shares one or more preferences and characteristics. You segment web site audiences to help better target web content, maximizing its relevance to those who see it. Segment data sources include:
The most common forms of segmentation are those already discovered through marketing: campaigns that brought visitors to the site, emails that visitors opened, and referring partner sites.