Use targets to focus a specific set of content to a corresponding audience. In
Optimize, targets are peer objects to tests and reside under multivariate
From the navigation menu, click Laboratory.
Double-click a multivariate project from the list and then click
Enter a name and description. Leave the target state as Pending until you are ready
to verify the target in a browser or share the target with site visitors.
(optional) Select Collect and store standard data to
record data about your visitors who view the target. Standard data includes IP
address, browser type and version, operating system and other information.
Select a starting point for the target.
- Base this target page on existing page content
Start the target from a clean starting point.
- Use existing target or experiment Click
Browse to select a starting point from a list of
experiments for your test.
Typically, a target is created based on performance metrics of an existing
test. Once you know what content contributes most significantly to your Key
Performance Indicators (KPIs), you can use that content to create a target.
An easy way to do this is to find a winning experiment from your test and
use that for a starting point for your new target. Alternatively, you can
base your new target on the default content for the test.
(optional) Select Specific audience segment to limit
this test to a particular group of visitors. For example, you can limit a test
to visitors have a certain operating system or web browser. Then click
Browse to choose from a list of available segments.
Determine the percentage of page traffic (Traffic Throttling) to be presented
with testing or targeting content. Any remaining traffic is presented with
default content. It is often useful to lower throttling on high traffic pages in
order to limit consumption of Optimize Events. To change the current value,
click the percentage and enter or select a new number. 0.1 is the minimum. Traffic throttling can be
changed at any time.
Note: By default, Optimize reevaluates returning visitors to the test or target
page as new visitors and uses the current throttling percentage to
determines what type of content to present. To present returning visitors
with the same content they viewed in previous visits, clear the
Reset project throttling cookie check box.
Add content and any needed display rules to each factor in the target.
Each piece of target content can use a unique display rule to appear to a
specific audience. Here, you have a tremendous amount of flexibility in mixing
and matching combinations of custom web content for your target. You can add
(+), remove (X), or preview (magnifying glass) target content from here.
Click a tab to select a factor.
Existing page content is already listed in the factor as
Default Content. This content will be shown
to users that do not match any preceding display rules.
Click Add target content to include additional
web content and assign display rules for the selected factor.
As you add content, a level position number appears at the left of the
content to indicate the order in which the display rules will be applied
for the factor.
In the Content and Display Rules window, enter a
level name and description.
Manually enter the target content for the level or click
Browse for existing content to select
(optional) Select the Use current page content
check box to use the current HTML page content for this level. Here you
can also add a script to the current page content that runs each time
Optimize presents the current page content as part of an experiment.
Select the Enable Rule check box to define the
visitor group intended to see the content. When visitor attributes match
the display rule, that visitor sees the selected content. Content
without a display rule acts as a "catch-all"; all visitors to the page
see this content.
If a target factor has more than one level (that is, more than one
piece of content), you must set a display rule for each level. Target
level display rules use the same logic that segments use.
Repeat the add target content steps for each factor in the target.
code that you want to run before the page is fully rendered in a browser. The
code you enter here runs before segmentation, content streaming, or split page
code that you want to run after the page is fully rendered in a browser.
(optional) Click Custom Data Collection to collect data
such as user IDs, product codes, or shopping cart totals from your test and
conversion pages and use it later in custom reporting.
This option requires you to set up a custom data table and configure your
test page. See Custom Data
for more information.