Baseline testing monitors how your current pages are performing. Landing and
conversion pages are typical places to start. Establish a baseline
for pages that are candidates for split or multivariate tests.
From the navigation menu, click Laboratory.
Double-click a baseline project from the list and then click
Enter a name and description. Leave the test
Pending until you are ready to verify the test in a
browser or share the test with site visitors.
(optional) Select Collect and store standard data to
record data about your visitors while the test runs. Standard data includes IP
address, browser type and version, operating system and other information.
(optional) Select Specific audience segment to limit
this test to a particular group of visitors. For example, you can limit a test
to visitors have a certain operating system or web browser. Then click
Browse to choose from a list of available segments.
Determine the percentage of page traffic (Traffic Throttling) to be presented
with testing or targeting content. Any remaining traffic is presented with
default content. It is often useful to lower throttling on high traffic pages in
order to limit consumption of Optimize Events. To change the current value,
click the percentage and enter or select a new number. 0.1 is the minimum. Traffic throttling can be
changed at any time.
Note: By default, Optimize reevaluates returning visitors to the test or target
page as new visitors and uses the current throttling percentage to
determines what type of content to present. To present returning visitors
with the same content they viewed in previous visits, clear the
Reset project throttling cookie check box.
code that you want to run before the page is fully rendered in a browser. The
code you enter here runs before segmentation, content streaming, or split page
code that you want to run after the page is fully rendered in a browser.
(optional) Click Custom Data Collection to collect data
such as user IDs, product codes, or shopping cart totals from your test and
conversion pages and use it later in custom reporting.
This option requires you to set up a custom data table and configure your
test page. See Custom Data
for more information.