Add a Test to a Baseline Project

Baseline testing monitors how your current pages are performing. Landing and conversion pages are typical places to start. Establish a baseline for pages that are candidates for split or multivariate tests.

  1. From the navigation menu, click Laboratory.
  2. Double-click a baseline project from the list and then click New Test.
  3. Enter a name and description. Leave the test state as Pending until you are ready to verify the test in a browser or share the test with site visitors.
  4. (optional) Select Collect and store standard data to record data about your visitors while the test runs. Standard data includes IP address, browser type and version, operating system and other information.
  5. Click Next.
  6. (optional) Select Specific audience segment to limit this test to a particular group of visitors. For example, you can limit a test to visitors have a certain operating system or web browser. Then click Browse to choose from a list of available segments.
  7. Determine the percentage of page traffic (Traffic Throttling) to be presented with testing or targeting content. Any remaining traffic is presented with default content. It is often useful to lower throttling on high traffic pages in order to limit consumption of Optimize Events. To change the current value, click the percentage and enter or select a new number. 0.1 is the minimum. Traffic throttling can be changed at any time.
    Note: By default, Optimize reevaluates returning visitors to the test or target page as new visitors and uses the current throttling percentage to determines what type of content to present. To present returning visitors with the same content they viewed in previous visits, clear the Reset project throttling cookie check box.
  8. Click Next.
  9. (optional) Click Pre-rendering script to add JavaScript code that you want to run before the page is fully rendered in a browser. The code you enter here runs before segmentation, content streaming, or split page redirection.
  10. (optional) Click Post-rendering script to add JavaScript code that you want to run after the page is fully rendered in a browser.
  11. (optional) Click Custom Data Collection to collect data such as user IDs, product codes, or shopping cart totals from your test and conversion pages and use it later in custom reporting.
    Note: This option requires you to set up a custom data table and configure your test page. See Custom Data Collection for more information.
  12. Click Finish.