Add a Test to a Split Project

Use split tests to compare two or more design templates or to track the conversion rate of a new page to its predecessor.

  1. From the navigation menu, click Laboratory.
  2. Double-click a split project from the list and then click New Test.
  3. Enter a name and description. Leave the test state as Pending until you are ready to verify the test in a browser or share the test with site visitors.
  4. (optional) Select Collect and store standard data to record data about your visitors while the test runs. Standard data includes IP address, browser type and version, operating system and other information.
  5. Click Next.
  6. (optional) Select Specific audience segment to limit this test to a particular group of visitors. For example, you can limit a test to visitors have a certain operating system or web browser. Then click Browse to choose from a list of available segments.
  7. Determine the percentage of page traffic (Traffic Throttling) to be presented with testing or targeting content. Any remaining traffic is presented with default content. It is often useful to lower throttling on high traffic pages in order to limit consumption of Optimize Events. To change the current value, click the percentage and enter or select a new number. 0.1 is the minimum. Traffic throttling can be changed at any time.
    Note: By default, Optimize reevaluates returning visitors to the test or target page as new visitors and uses the current throttling percentage to determines what type of content to present. To present returning visitors with the same content they viewed in previous visits, clear the Reset project throttling cookie check box.
  8. Click Next.
  9. Click Add Split Page and enter the name, description, and URL for a page in the test that should receive a portion of visitor traffic. To use the URL as a page that redirects visitors to another test, click Browse and choose the other project.
    Note: By default, query string data are not retained on split test redirection. To retain this data, add the following string to the end of the URL: ?${_wt.qs} For example, http://www.example.com/page.html?${_wt.qs}
  10. Set the percentage of visitor traffic that will view this test page, between 5% and 95%.
  11. Add one or more split pages to the test until the 100% of visitor traffic has been directed (or redirected) to a test page. The percentage of traffic remaining must be 0% before you can continue.
  12. Click Next.
  13. (optional) Click Custom Data Collection to collect data such as user IDs, product codes, or shopping cart totals from your test and conversion pages and use it later in custom reporting.
    Note: This option requires you to set up a custom data table and configure your test page. See Custom Data Collection for more information.
  14. Click Finish.