Determining the Optimal Variation

If a Test status is Live, Published, or Archived, an Optimal Variation may already be chosen.

  1. Click the thumbnail of the test on the Dashboard to confirm whether an Optimal Variation is chosen.
    Note: Some Tests may not have any collected data. The Test might be too new, or might be on a page that hasn’t seen much traffic. If that’s the case, the Results section might report "No significant result."
  2. If the results report "Significant", then look for the Optimal Variation section. The Optimal Variation section shows:
    • The best variation
    • Number of views
    • Number of conversions (based on the previously chosen conversion event)
    • Projected Annual Value
    • Projected Annual Increase
    • Estimated lift over the Control Variation
    • Conversion Rate