Optimize report results are organized according to Rule or Variation, so you can easily compare how each variation stacks up against others for the same metric.

Type | Description |
---|---|

Variation Name | Name given to the variation when the test was created. |

Views | Number of times this variation was viewed by a visitor. |

Conversions | Number of conversions recorded for this variation. |

Conversion Value | Estimate of the value of the variation’s conversions. This is based on the number of conversions multiplied by the value assigned to each conversion when the variation was created. |

Predicted Conversion Rate | Percentage of test viewers to activate a conversion event, based on the views and conversions data collected so far. |

Chance to Beat Control | Probability that one experiment has to out-perform the control experiment, if defined. |

Lift Over Control | Percentage change to the conversion rate of any one experiment compared to the conversion rate of the control experiment, if defined. |

Clear Winner | Variation producing the greatest Projected Annual Value. |

Projected Annual Value | Annualized value for this variation projected out over 365 days. This is based on the current Conversion Event Value, current Predicted Conversion Rate, and time the test has been live. |

Projected Margin of Error | Margin of error caused by utilizing a predicted value (such as Predicted Conversion Rate) to project the annual value. Predictions always have some variance, or margin of error. Margin of error shrinks as the sample size grows. |

Projected Annual Increase | Difference between the Projected Annual Value for any one variation and the Projected Annual Value of the control variation. |