If a Test or Target is Live, Published, or Archived, then you can review current or
Access reporting from the Dashboard.
Click the thumbnail of the test.
opens beneath the thumbnail, revealing a condensed version of the reporting, arranged
by Rule or Variation. These results include Lift, Conversion Rate, Views, and
Conversions for each Rule or Variation. (If the experiment is live, of course.
If a Test or Target is in Staging, obviously there will be no results
the Live or Active tag, locate the link that is the name of the Test or Target.
Click that link to see current detailed reporting.
The detailed reporting window includes extensive information about each Rule or
Variation in the experiment. See Report Details for more
If there is a
Control, it's listed first. Hover over each other listed Rule name to see a
Compare to compare the results of a Rule against
the results of the Control Rule.
Clicking on a row expands the results of that row to show more detail.