Test States

A Test or Target may be in Staging, Live, Published or Archived state.

Type Description
Staging A Test or Target in Staging has been constructed and Rules or Variations have been defined, but visitors are not seeing the variations yet. You can edit and modify the test and add more variations. An advantage of a Test in Staging is that you can view, review, and share that the appearance of the Variations before the Test goes Live.
Live A live Test is a Test that is currently serving multiple Variations and collected visitor data.
Published When a Test is Published, only the specifically chosen Variation appears on the website.
Archive When a Test is archived, all effects of that Test are removed from the live website and the website reverts completely back to the site it was before the Test was created.