A segment is a group of visitors identified by a common characteristic such as
gender, age, language, or location. You use segments to route a particular test to a
From the navigation menu, click Library.
Select the Segments tab and then click New
Create a segment rule
Click a segment category, such as Demographics
or Date & Time
From the list of segment attributes that appears, select one from the
list and drag it to the right to add a rule.
Set the rule operator and segment attribute to the desired value. For
example, Language | is | Spanish. Required fields vary
between one segmentation items. See Segmentation Options for more
Click minus ( - ) to remove an attribute. Click plus ( + ) to add
another attribute of the same type.
When you add multiple attributes, you must set the match type:
- Match Any Visitors are included in
the segment if they match any of the attributes set.
- Match All Visitors are included in
the segment if they match all of the attributes set.
(optional) Add another segment rule.
You can create a complex segment that uses more than one segment rule. Repeat
the steps above, and then add a logical operator (AND or OR) between the
Note: Segment rules work in conjunction with the match type;
changing one will change the other. This ensures that the segment rule works
After you complete the segment rule, click Next and
enter a name and a brief description.
Click Finish. The new segment is now available from the Library and can be
added to tests.