Before you can use Score, you must have the necessary user rights and the events you want to score must be correctly tagged for your site and enabled for tracking in the profile configuration.
User Rights for Scoring
Before you configure scoring, you need to ensure you have the correct user rights for scoring configuration. Score user rights are handled at the user level in Webtrends Administration (requires administrator privileges). There are three levels of access for Score:
- The Score user right grants access to view and access Score.
- The Score Rule Set Enablement user right grants access to activate and deactivate rule sets.
- The Score Rule Set Configuration user right grants access to create, edit, or delete rule sets.
You also need profile-level access to the profiles you will score. Administrators have this access by default because they have rights to all profiles.
Event Configuration for Scoring
The web site events you want to score must be correctly tagged for your web site and enabled for tracking in your profile configuration. For example, if you want to assign scores to specific content areas on your web site:
- Ensure that the pages for each content group are tagged with the WT.cg_n query parameter.
- Enable the Content Group event in the
Events dialog of the profile settings.
When you create Score rule sets, Content Group is now available as a Rule Type, and you can select any Content Groups currently tracked in your Visitor Data Mart data.
See the Query Parameter Reference chapter of the Administration User's Guide for more information about tracking events.
Score Rules and Profile Configuration
Keep in mind that many Score rules rely on specific objects such as events, content groups and translation files associated with the profile being scored. They can also rely on custom events. When these objects are deleted or are disabled within the profile, the rules that rely on them become invalid. For example, if you create a Custom Event rule that scores an event, and the event is later disabled in the profile, Score detects the absence of the event the next time scoring occurs and marks the rule invalid. Rules using a translation file that is later deleted will also become invalid. Score cannot use invalid rules for scoring. You can repair an invalid rule by changing the underlying profile configuration or reconfiguring the rule to reflect the current configuration.
Score Rules and Translation Files
If you plan to create Product rules, make sure any product translation files you use to convert product SKUs to product names are up to date. Using a translation file allows you to select products from a list of names rather than SKUs. If you use a translation file with a Product View rule, you should make sure that the file contains information for all the products you want to track. For example, suppose you select product views based on the Product Category column. You assign a base score of 0 points for products in non-selected categories. Then you select the Electronics category for scoring and assign 20 points per product view. If you later add products to the Electronics category but you do not assign the SKUs to the Electronics category in the translation file, those product views will not result in scores.
Some Score rule types, such as Product View and Content Group rules, allow you to select from a list of products and content groups included in your Visitor Data Mart data. This information is not available until your Visitor Data Mart profile has been initialized. However, you have the option to specify this information in a text box before the list is populated.
Scoring Status Information
When logging is correctly enabled, scoring configuration problems and other problems that are determined during scoring are displayed in Webtrends Administration. To see detailed status for the profile you are scoring, click Administration > Web Analysis > Reports & Profiles and click the Analysis Status link for the profile.
Scoring information is also logged here: Webtrends Installation Directory\logs\eventdatabase\profile ID_wtScore.log.
Customizing Status Logging
You can use the settings in Webtrends Installation Directory\modules\Score\wtScore.ini to customize how and where Score logs status information. There are detailed comments in the file describing each of these settings:
- Whether SQL statements are logged in the Score log
- Whether debugging information is logged in the Score log
- Whether informational status messages are displayed in Webtrends Administration
- Whether performance metrics are logged in the Score log
- Whether estimates of scoring completion time are logged in the Score log and displayed in Webtrends Administration