Advertising View Parameter
The Advertising View definition uses the WT.ad parameter, which supports multiple Advertising Views per page.
Advertising Click Parameter
To capture the name of the advertisement clicked to reach a particular web page, the Advertising Click must contain an external redirect back to the client. The redirect needs to include the necessary code to generate a hit to SDC or WebtrendsAnalytics 9.
The Server definition uses the WT.sv parameter, which supports a single server per page.
Scenario Analysis Parameters
Scenario Analysis parameters specify well-known paths or processes in your website and are typically used to measure conversion and abandonment.