Creating a Campaign

You can create a campaign dashboard from scratch or start from a page dashboard.

  1. On the New Campaign page, enter the URL for your campaign landing page, or select one from the list. Click Next.

    Pages listed contain the WT.mc_id parameter. If no pages are listed, either the parameter doesn't exist on any of your pages, or the pages haven't been analyzed yet.

  2. Enter the URL for your campaign conversion page, or select one from the list. Click Next.

    Pages listed contain the WT.si_cs=1 or WT.conv=* parameters. If no pages are listed, either the parameter doesn't exist on any of your pages, or the pages haven't been analyzed yet.

  3. Enter details for your campaign. Click Save.

    The start and end dates you enter here are displayed on the campaign dashboard, but they are informational only. They do not affect analysis.

Your campaign appears on the campaigns dashboard for the profile it's associated with, but you can't view the campaign dashboard until the campaign has been analyzed and report data for the campaign exists. At the earliest, this happens after the first analysis cycle after the start date of the campaign, usually overnight.