Campaign Event Parameter

Use this parameter to identify ad event types, such as clickthroughs.

WT.mc_ev

This parameter identifies an ad event type. Webtrends Analytics 9 and Visitor Data Mart recognize the following value:

WT.mc_ev=click identifies an ad clickthrough event.

Valid Value: Alphanumeric string (In V8, the following WT.mc_ev value is pre-defined for Webtrends Analysis and the EventDB: click, for clickthroughs)

Syntax

WT . mc_ev = CampaignEventTypes

Webtrends Analytics 9 Considerations

Webtrends Analytics 9 does not currently provide preconfigured custom reports that use the click value. However, you can also specify a custom value to identify a custom event type, create a custom report filter based on this value, and apply it to a custom report.