Understanding the Campaign IDs Report

The Campaign IDs report shows activity that occurred during the report time period segmented according to the campaign ID of the most recent campaigns.

For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Sample Campaign IDs report

Webtrends uses the URI Query field in the web activity data file and the query parameters shown in the following table to create this report.

Dimension Measure

WT.vr.rac

WT.mc_id

WT.tx_s

WT.tx_u

WT.vr.rac_d

WT.vr.rac_m

WT.vr.rac_f

WT.vr.rac_q

WT.vr.rac_w

WT.vr.rac_y

The GeoTrends database is not required.