Content Parameters

Use these parameters to populate custom reports that include information on Web 2.0 content.

WT.rss_f

This parameter identifies the RSS subscription feed. To indicate that a feed read request was made for an RSS feed, use this parameter with WT.rss_ev=f.

WT.rss_f=Sports&WT.rss_ev=f indicates that the RSS feed name WT.rss_f= “sports” was the object of an RSS feed request event.

To indicate that a subscription request was made for an RSS feed, use this parameter with WT.rss_ev=s.

For example, WT.rss_f=News&WT.rss_ev=s indicates that the RSS feed name “News” was the object of an RSS subscription event.

Valid Value: Alphanumeric string

Syntax

WT . rss_f = FeedName

WT.rss_a

This parameter identifies the RSS article. Use this parameter with WT.rss_ev=a.

WT.rss_a=Global%20shortage%20of%20flu%20vaccine&WT.rss_ev=a indicates that the RSS article name “Global shortage of flu vaccine” was the object of an article read request event.

Valid Value: Alphanumeric string

Syntax

WT . rss_a = ArticleName

WT.rss_ev

This parameter identifies the RSS related event that has occurred, such as an article request WT.rss_ev=a, feed read request WT.rss_ev=f, or subscription WT.rss_ev=s.

Valid Value: Alphanumeric string

Syntax

WT . rss_ev = [a|f|s]

WT.clip_t

This parameter identifies the type of media that users have accessed. Use this parameter with WT.clip_n and with WT.clip_ev.

Valid Value: Alphanumeric string

Syntax

WT . clip_t = MediaType

WT.clip_n

This parameter identifies the name of the clip (WT.clip_n) that users have accessed. Typically, you use this parameter with event type, WT.clip_ev, and media type WT.clip_t.

Valid Value: Alphanumeric string

Syntax

WT . clip_n = MediaClipName

WT.clip_ev

This parameter identifies the name of the media clip that users have accessed. Use this parameter with WT.clip_t and with WT.clip_n.
WT.clip_t=Windows%20Media&WT.clip_n=Milton%20Waddams%20Presents&WT.clip_ev=v
In this example, the clip type (WT.clip_t) is "Windows Media," the name of the clip (WT.clip_n) is "Milton Waddams Presents," and the event type (WT.clip_ev) is view (v).
Valid Value: Alphanumeric string

Syntax

WT . clip_ev = MediaClipName

WT.ria_a

This parameter identifies the name of the Rich Internet Application (RIA) accessed. Typically, use this parameter with WT.ria_c= (content), WT.ria_f= (feature), and WT.ria_ev= (event type).

WT.ria_a=Homepage%20interactive%20promo%20with%20video%20and%20mp3&WT.ria_c=Vegas%2 0video%201&WT.ria_f=Play&WT.ria_ev=play

In this example, the parameter identifies the RIA application as “Homepage interactive promo with video and mp3,” the RIA content as “vegas,” the RIA feature used as “play,” and the RIA event type as “play.”

Valid Value: Alphanumeric string

Syntax

WT . ria_a = ApplicationName

WT.ria_c

This parameter identifies the RIA content, WT.ria_c=. Typically, you use this parameter with WT.ria_a= (application), WT.ria_f= (feature), and WT.ria_ev= (event type).

Valid Value: Alphanumeric string

Syntax

WT . ria_c = RIAContent

WT.ria_f

This parameter identifies the RIA feature accessed, WT.ria_f=. Typically, you use this parameter with WT.ria_a= (application), WT.ria_c= (content), and WT.ria_ev= (event).

Valid Value: Alphanumeric string

Syntax

WT . ria_f = RIAFeature

WT.ria_ev

This parameter identifies the RIA event that has occurred, such as the selection of a button or feature that is part of the RIA application used. Actions taken in the RIA application such as “play,” “zoom,” or “spin” are examples of an RIA event. Use this parameter with WT.ria_a= (application), WT.ria_c= (content), and with WT.ria_f= (feature).

Valid Value: Alphanumeric string

Syntax

WT . ria_ev = RIAEvent

WT.cgm_t

This parameter identifies the type of consumer generated media. Use this parameter with WT.cgm_ev.

In this example, the parameter identifies the consumer generated media type as “blog,” and the event WT.cgm_ev=c is a comment.

WT.cgm_t=blog&WT.cgm_ev=c

Valid Value: Alphanumeric string

Syntax

WT . cgm_t = CGMType

WT.cgm_ev

This parameter identifies the consumer generated media event that has occurred, such as a post (p) or comment (c).

Valid Value: Alphanumeric string

Syntax

WT . cgm_ev = CGMEvent

WT.test_v

This parameter identifies the test variant, WT.test_v= for the website. This parameter can be populated, then used to compare activity such as the scenario step conversion rate of two or more test variants.

WT.test_v=Product%20Layout%20B

In this example, the website test variant used is “Product Layout B.=”: WT.test_v=Product%20Layout%20B

Valid Value: Alphanumeric string

Syntax

WT . test_v = Variant