Your Facebook Page space and Facebook App space contain key metrics about fans, likes, views, and more.
Facebook Page Space Key Metrics
Key metrics included in your Facebook Page space are:
- New Fans
- The number of people who have liked your page.
- Page Likes
- The Total number of people who have liked your page over its lifetime.
- Total Reach
- The number of people who have seen any content associated with your page.
- The number of people who engaged with your page. Engagement includes any click.
Facebook App Space Key Metrics
Key metrics included in your Facebook App space are:
- The number of times people viewed your app.
- The number of comments on wall posts.
- The number of times users liked your app.
- Active Users
- The number of users who have actively used or viewed the app.
- Number of users who have authorized your app.