Understanding Facebook Key Metrics

Your Facebook Page space and Facebook App space contain key metrics about fans, likes, views, and more.

Facebook Page Space Key Metrics

Key metrics included in your Facebook Page space are:

New Fans
The number of people who have liked your page.
Page Likes
The Total number of people who have liked your page over its lifetime.
Total Reach
The number of people who have seen any content associated with your page.
Engagement
The number of people who engaged with your page. Engagement includes any click.

Facebook App Space Key Metrics

Key metrics included in your Facebook App space are:

Views
The number of times people viewed your app.
Comments
The number of comments on wall posts.
Likes
The number of times users liked your app.
Active Users
The number of users who have actively used or viewed the app.
Authorizations
Number of users who have authorized your app.